Data Protection

Data Protection for website

We, Keleya Digital-Health Solutions GmbH, Max-Beer-Straße 25, 10119 Berlin, Germany, respect your privacy. As a user of the Keleya website, our applications, or other services (hereinafter collectively the “Keleya Services”), your privacy is protected, and we feel a strong commitment to protect your privacy. The purpose of this Data Privacy Policy is to explain to you which personal data and non-personal data is collected by us and how we use such data.

This Data Privacy Policy is part of our General Terms and Conditions and applies to all Keleya Services. Therefore, please read this Data Privacy Policy carefully.

If you do not accept this Data Privacy Policy and the consents associated therewith, please do not use the Keleya Services.

Last revised: January 2021

This is the current version of Keleya’s data privacy policy and applies for all users.

General provisions

To be able to use our services, you must register. Already during the registration process you will provide us with certain personal data. How we use such data and what rights you have in connection therewith is explained in this Data Privacy Policy.

You will also transfer certain information to us when you access our website or the Keleya App, e.g., your IP address. We will also receive data about which terminal device (computer, smartphone, tablet, etc.) you are using, which browser (Internet Explorer, Safari, Firefox, etc.) you are using, the time at which you access the website, the so-called referrer, and the data volume transferred.

Such data cannot be used by us to identify the user. They are used for statistical purposes only. Such analyses help us make our services more attractive and, if necessary, to improve our services.

What is personal data?

The term “personal data” is defined by the Federal Data Protection Act (BDSG) and, after its effective date, the European General Data Protection Regulation (GDPR). You can think of your personal data as any data that allows you to be identified or that can be correlated to you. Such data includes, for example, your name and contact information. We need some of this information so that we can offer you our Keleya Services.

On the other hand, “non-personal” data cannot be correlated to any specific user. By removing identifiable parts from, and anonymizing personal data, personal data can be converted into “non-personal data.”

How is personal data collected and processed?

Personal data is collected by us if you provide such data to us on your own initiative. This happens, for example, when you contact us or other members, i.e., when you open your Keleya user account, sign up for a subscription, upload a profile photo, or use our services to send messages. We will use personal data you have provided to us only if and to the extent necessary for providing our services and handling of the contract or if you have consented that we may use your data for the purposes described in this Data Privacy Policy.

Your personal data will be stored for as long as this is necessary for achieving the defined purposes. If you cancel your user account, we will also erase or block your personal data. An exception applies only if we have a legal obligation to archive data for a certain time period.

What are log files?

A log file automatically logs all or defined actions on a computer system. Such log files are important, for example, for process control and automation. In the case of databases a log file tracks changes to the database of correctly executed transactions. In the event of an error (e.g., a system crash), this allows the current dataset to be restored. Log files are also created by web servers. Inter alia, the following data are logged: the address of the accessing computer, authentication fields, date and time of access, access method, content of HTML access, status code of the web server, and information about the browser and operating system used by the client.

Every time you access our website the aforementioned data will be automatically stored in log files.

What are cookies and tracking pixels?

We collect information about visitors to our website and about users of our Keleya App in order to improve our services. For this purpose we use different kinds of so-called cookies and tracking pixels (a.k.a. web beacons).

A cookie allows a web server to place a text file (e.g., a clear ID) on your computer or smart phone/tablet. Cookies are used, for example, to automatically recognize you the next time you visit our websites or use the Keleya App. The cookie is sent either by the web server to your browser or is generated by client-side scripting (e.g., JavaScript). Cookie data will be stored locally on your terminal device and in most cases will be effective only for a limited time period.

Websites that include flash media write user-specific data to your computer and later read such data. Such files are called flash cookies or local shared objects (LSO). Such files are not managed by your browser, but rather by the flash player plug-in. Flash cookies are subject to the same rules as conventional cookies. Flash cookies, too, can only be read by the website that caused those flash cookies to be placed. However, flash cookies can store a substantially greater volume of data.

Your browser offers extensive setting options to manage cookies. For example, you can deactivate cookies in your browser or limit cookies to certain websites. You can also program your browser to first notify you before a cookie is placed. You can also choose these settings on your mobile terminal devices. You can at any time manage cookies by changing the settings of your devices, delete cookies, or block cookies altogether.

You can also visit our website even if you block cookies on your terminal device. If you block cookies, the display of our website may however be impaired and not all functions may be available to you. You can also use the Keleya App without cookies. In that case, you may however no longer be able to use all functions of the App as conveniently.

Tracking pixels are small graphics in HTML emails or on websites. When you access such a website, your access to the tracking pixel will be recorded in a log file. This allows statistical analyses which, in turn, can be used to improve our services. You can set your email program or your browser so that HTML emails will be displayed as text only, thereby preventing the use of some tracking pixels.

Which types of data do we collect, process, and use?

We collect three types of data:

Data you provide to us voluntarily.

Data we receive when you use our services, and

Data we receive from third parties.

In other words, we process and use data (including personal data) you make available to us voluntarily on the website or through the Keleya App in various situations (e.g., when you send us an email). We also use data that is collected automatically on our website or through the Keleya App. Finally, we may also receive data about you from third parties, for example when another user provides us with information about you.

It is therefore impossible to provide you with an exhaustive list of all possible types of data that we may possibly collect, process and use. Typically, we collect, process and use the following data:

your email address

your username and password;

your user profile data (e.g., level of activity, pregnancy week, nutritional preferences and restrictions);

your user preferences (e.g., preferred language settings);

your IP address, operating system, browser type, browser version, browser configuration, name of Internet provider, and any other relevant information regarding your computer and Internet connection in order to identify the type of your device, to connect you to the website, to exchange data with your (mobile) terminal device, or to ensure proper use of the website and

Keleya App; the URL and IP address of the website from which you access our website or from which you are transferred to our website, including date and time; any pages of our website on which you click during your visit, and any links on our website on which you click, including date and time; the entire Uniform Resource Locator (URL) clickstream regarding, through, and from the website, including date and time; your service inquiries and your orders; your transaction history, including open and completed transactions; information regarding your orders and payments; information collected by cookies or similar technologies (as explained below); your survey answers, critiques, evaluations, or other responses; the content of all messages sent through the website or Keleya App, including information uploaded to social networks through the website or the Keleya App or otherwise shared with us and/or other users; information about workouts you download using the Keleya App; your newsletter subscriptions; any consents you have given us; any other information input or uploaded by you through the website or the Keleya App (e.g., information you provide when completing an online form, photos you upload); or data we receive when you log in through social media (e.g., if you log in with Facebook).

Where is data stored?

We use cloud services. This means we will transfer your data to a third party – the cloud services provider – and store data on the servers of that provider. In some cases, your data may also be stored on servers outside the European Union (EU) or European Economic Area (EEA). In some cases, your data may also be processed there. We either ensure through appropriate contracts that such service providers guarantee the same level of data privacy to which you are also entitled in the European Union or we use only providers that are EU-US Privacy Shield certified ( Either alternative ensures an appropriate level data privacy.

For what purposes is data used?

We will collect, process, and use your personal data and other data in particular for the following purposes:

to administrate, operate, maintain, and improve the website and the Keleya App;

to allow and process orders for services placed by you through the website or the Keleya App;

to customise your experience of our website or the Keleya App (e.g., by tailoring content and offers to your personal preferences);

to assess your right to receive certain types of offers or services;

to support the improvement and customisation of the Keleya Services;

to analyse and research customer behaviour;

to respond to your questions and inquiries;

to provide you with information about services that may be of interest to you;

to communicate with you about certain concerns;

to manage awards, surveys, winning games, lotteries, or other promotional activities or events;

to comply with our legal obligations to prevent any unlawful use of the website or Keleya App, to settle disputes, and to enforce our contracts;

for any other purposes to which you have consented in a particular case, or otherwise as permitted by applicable law.

If required by law, we will ask for your consent before collecting, processing, or using your personal data for any of the aforementioned purposes. We will also notify you if we want to use your personal data for a new or different purpose. We will use your personal data for such other purposes only if and to the extent necessary or permitted by applicable law or with your consent.

Registration of Keleya user account

You may create a Keleya user account through our login system. Following registration, you will be able to use your user account to subscribe to all Keleya Services. To register, you must provide us with at least the following information:

username, email address, and password.

Before completing the registration process, you must confirm that you have read our Data Privacy Policy and accept our General Terms and Conditions. The Keleya App also enables you to provide us with additional information, such as your pregnancy week, fitness level, nutrition preferences, restrictions and workout/cooking goals. After registering, you can add more information to your profile (e.g., a profile photo).

You can also link your Keleya user account to your Facebook profile. To do so, simply choose “Login with Facebook” during the registration process; you will then be transferred to Facebook. There, you will be shown to which Facebook data we will receive access. We will store your Facebook email address. This is the email address we will use to contact you, if necessary. We will also record the fact that you have registered through Facebook.

Collection, processing, and use of data in connection with the Keleya App

Keleya offers support in the areas of nutrition and exercise, aiming to make pregnancy an even greater experience and childbirth more pleasant. After registering with Keleya, you will be able to view workout videos and to work out according to instructions from the Coach and you will see recipes and instructions to cook them accordingly.

During the registration process you will provide us only with non-personal data, such as your name. After registering, you can add additional information to your user profile. If you do so, you will provide us with personal data. If you create a workout schedule, we will receive information about which and how many workouts you have completed. We will also receive information about how you use the Keleya App.

We use all such data to improve our products or to support your workouts. For example, we will send you workout reminders to motivate you to work out with our App. We also use such data for marketing purposes.

For you to be able to use the Keleya App to its full extent, we will also need certain access rights to your smart phone. For example, we need access to your camera or your photos if you upload or want to change a profile photo. We use push notifications to send you workout reminders or to notify you of new followers or comments. When you want to use such a function for the first time, we will ask you whether you grant us such access rights or we will ask you to grant us access by selecting the appropriate settings. Generally, you may revoke such access rights at any time by changing the related settings.

How to contact us

You can contact us by sending us messages to our email address. If you transmit personal data to us by email, we will use such data only for the purpose for which you entrust us with such data when you contact us. The same applies when you communicate with us by using a contact form.


You can register for our newsletter. That way, you will receive regular updates about the Keleya Services. All you need to receive our newsletter is a valid email address. If you are no longer interested in receiving the newsletter, you may unsubscribe at any time using the link that is included in each newsletter.

Cookies and tracking pixels

We use our own cookies and tracking pixels. As explained above, this will, however, allow no inferences as to your identity.

Data processing – third-party services and partners

To be able to offer you all functions and services of the app in the most convenient way possible and to be able to continuously improve our product, we use third-party services and partners. We also use the assistance of third parties to improve our website. Finally, we use certain tools for our marketing. What tools we use and for what purposes is explained below:

14.1 Google

We use a number of different Google services (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland – hereinafter “Google”) for analysis and marketing purposes. These tools collect and statistically analyse data about your use of our services in different ways. We also use your data to show you personalised ads with the help of Google services. By using our website or our Keleya Services, you consent to us using your data for these purposes. In what follows, we will explain the different services and the ways in which you can to conveniently revoke your consent and we provide you with additional important information. Additional information about how Google handles data transmitted by us is available here:

You can find additional information about how Google uses cookies in the data privacy policy of Google (

Information generated by Google tools is generally transferred to a server of Google in the United States and stored there. Google and its subsidiaries are EU-US Privacy-Shield certified.

14.1.1 Our app and our website use Google Analytics, a web analysis program of Google. Google Analytics uses cookies that are stored on your terminal device and allow an analysis of your use. We activate IP address so that IP addresses will first be truncated by Google within the European Union. On our behalf, Google uses such information to analyse your use of our services as well as the use of our services by other users and provides us with reports and other services. The IP address transmitted from your terminal device to Google Analytics will not be merged with any other data of Google. Google will transfer your data to third parties only if permitted by applicable law or in accordance with outsourced data processing agreements.

You can prevent the collection and processing of information generated by the Google cookie by placing an opt-out cookie or deactivating Google Analytics in the menu of your terminal device. As an alternative, you can also install a browser plug-in, which you can find here:

14.1.2 DoubleClick by Google uses cookies to show you ads that are relevant to you. In the process, a pseudonymous identification number (ID) is assigned to you to monitor which ads have been shown in your browser and which ads have been clicked. Such cookies contain no personal information. DoubleClick cookies allow Google and its partner websites to show ads on the basis of previous visits to our website or other websites on the Internet. Information generated by such cookies is transferred by Google to a server in the United States for analysis, where it is stored. Google never merges your data with any other data of Google. Data is transferred to third parties by Google only if permitted by applicable law or in accordance with outsourced data processing agreements.

If you wish to receive no personalised ads, you can place an opt-out cookie:

You can also install the DoubleClick deactivation browser add-on. You will find this browser plug-in here:

14.1.3 Google AdWords: We use Google AdWords to advertise our offers. Following a search on Google, our ads will be shown in the areas designated for this purpose. With the help of cookies our website registers how many users have found our services through our ads. We use such data to optimise our ads. A cookie is stored by Google when an ad is clicked. You can block the cookie by selecting the related settings in your browser. In that case, your visit to our website will not be included in anonymous user statistics.

If you wish to receive no personalised ads, you can place an opt-out cookie:

You can block cookies, for example, by installing an appropriate browser plug-in, which is available here:

14.1.4 In addition, we use Google Dynamic Re-marketing functions on our website. This technology allows us to show automatically generated, target group-based ads following your visit to our website. The ads shown are based on products and services on which you have clicked or which you viewed during your last visit to our website. Google uses cookies to generate interest-based ads. If you wish to receive no user-based ads from Google, you can deactivate ads by selecting the related settings on Google.

If you wish to receive no personalised ads, you can place an opt out cookie:

You can block personalised ads by installing the appropriate browser plug-in, which is available here:

You can also block personalised ads from Google and other advertising networks by opting out on the following page:

14.1.5 Firebase is a Google subsidiary with its registered office in San Francisco, CA, U.S.A. We use Firebase SDK and Google Analytics for Firebase for our Keleya App. This tool allows us to use the same Google Analytics functions for an app that can also be used for websites. Firebase uses technologies that work similar to cookies, in particular advertising IDs. This way, we collect information about how you use the Keleya App. We use such data for statistical analysis purposes, to test our offers (e.g., A/B testing), and to improve our offers. In addition, we use such information for personalised advertising. By using our services you consent to our collection of such data. In addition, we use Firebase Remote Config to make changes to our Keleya App.

If you do not wish that such data is collected, you may opt out at any time. You can conveniently do so, for example, by selecting the appropriate settings in your mobile terminal device. How you can prevent such data from being collected on your android device is explained, for example, here:

On your iOS device you will find the appropriate setting under Settings > Data Privacy > Advertising.

14.1.6 In addition, we use Crashlytics to analyse the application stability of our Keleya App. Crashlytics is a subsidiary of Google. Crashlytics delivers analyses of errors and system crashes in real time, thereby facilitating maintenance of the application. In the process, none of your personal data will be transmitted, but only crash reports with information about register codes and your device, e.g., type of device and version of operating system.

The diagnostic data collected is processed in the United States. Like Google and other subsidiaries of Google, Crashlytics is EU-US Privacy Shield certified.

Diagnostic information is subject to the data privacy policy of Crashlytics, which is available here:

14.2 Social plug-ins

We use the following social plug-ins for our website:

Facebook (operator: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, U.S.A.)

Twitter (operator: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, U.S.A.)

Google+ (operator: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S.A.)

These plug-ins routinely collect data from you and transfer such data to servers of the provider.

Once activated, such plug-ins will also record your IP address. In addition, activated social plug-ins will place a cookie with a clear ID when the relevant website is accessed. This also allows providers to create profiles of your user behaviour. Such a cookie is placed whether or not you are a member of the social network. If you are a member of a social network and are logged in when you visit our website or when you use the Keleya App, data and information about your visit to our website or your use of the Keleya App may be linked to your profile on the social network. Please note that we have no control over the exact extent to which your data will be collected by social network providers. For more information about the extent, type, and purpose of data processing and about rights and settings to protect your privacy, please refer to the data privacy policy of the relevant social network provider. These are available at the following addresses:




14.2.1 We use the “Facebook Connect” function, so that you can register and log in with us using your Facebook account.

If you use Facebook Connect, Facebook profile data and public data from your Facebook profile will be transferred to us. Conversely, data may be transferred from us to your Facebook profile. Such data are used by us to register you on our website or for the Keleya App or to allow you to log in. For this purpose we also store and process such data.

By registering on our website or for the Keleya App with the help of Facebook Connect you consent that your profile data from your Facebook profile may be transferred to us and, conversely, that we may transfer data to Facebook.

Please also note that Facebook receives information through Facebook Connect about how you use our Keleya App and our website.

For information about the purpose and extent of data processing, the further processing and use of data by Facebook, and your rights and setting options to protect your privacy, please refer to the data privacy policy of Facebook:

14.3 Pinterest

On our website we use the “Pin it” button plug-in of Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, U.S.A.). When you visit our website this plug-in establishes a direct connection between your browser and the Pinterest server. This tells Pinterest that you have visited our website with your IP address. If you are logged into Pinterest during your visit, you can share content on Pinterest by clicking on the “Pin it” button. This way, Pinterest can also correlate your visit to our website to your Pinterest user account. Again, please note that as a provider of your website, we do not know the content of transferred data or how such data is used by Pinterest, nor do we have any control over this process. You will find the data privacy policy of Pinterest here:

You can change the settings for the storage of your data here: You can do so whether or not you are a Pinterest user.

14.4 Facebook Custom Audiences

We use the re-marketing function “Custom Audiences” of Facebook Inc. (1601 Willow Road, Menlo Park, California 94025). This function allows us to show visitors of our website and users of our Keleya App interest-based ads when they visit Facebook (“Facebook ads”), and to analyse such Facebook ads for statistical and market research purposes, which helps us optimise future advertising. For this purpose we use the so-called Facebook pixel (website) and Facebook SDK (Keleya App).

Collected data is anonymous for us and allows no inferences as to your identity. Aside from us, Facebook, however, also stores and processes such data. Facebook may correlate such data to your user profile, and Facebook may also use such data for its own advertising purposes in accordance with the Facebook data privacy policy (

Such data may allow Facebook and its partners to show ads on or off Facebook.

Facebook generally also stores such data on servers in the United States. Facebook is EU-US Privacy Shield certified.

You can generally block the placement of cookies on your computer by selecting the appropriate settings in your browser, so that cookies will no longer be placed on your computer in the future and/or so that cookies that have already been placed will be deleted. If you do so, you may no longer be able to correctly use some functions on our website.

With the help of an appropriate opt-out cookie from Digital Advertising Alliance you can also completely deactivate advertising by third-party providers such as Facebook:

Alternatively, you can deactivate the re-marketing function “Custom Audiences” in your Facebook settings:

To do so, you must be registered with Facebook.


We use to statistically analyse user behaviour. For this we use Jetpack (Automattic, Inc. 132 Hawthorne Street San Francisco, CA 941108, USA) which uses the tracking method of Quantcast Inc. (201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA). To analyse user behaviour on the website, WordPress.cmo-Stats uses cookies. The data that is generated by these Cookies is stored on a server in the US. Before data is stored, all IP-addresses are anonymised.

WordPress gathers data on a regular basis, in case a user provides data to use the comment function. This is valid for the comment-function on the domain which belongs to the domain

You can generally block the placement of cookies on your computer by selecting the appropriate settings in your browser, so that cookies will no longer be placed on your computer in the future and/or so that cookies that have already been placed will be deleted. If you do so, you may no longer be able to correctly use some functions on our website.


We use the survey service Typeform (TYPEFORM S.L., Carrer Bac de Roda, 163, 08018 Barcelona, 1-2, Spain) to improve our users‘ experience with attractively designed surveys and to request contact information via the registration form. The legal basis for the use of Typeform is your consent pursuant to Art. 6 (1) a) DSGVO for the collection of input data and your consent pursuant to Art. 6 (1) f). Typeform collects access data (IP address) and input data. We collect the data that you enter in the form and technical data that we need for the technical functioning and maintenance of our service.

The personal data is processed by Typeform. You can find out more about Typeform’s data protection policy here: The stored data will be saved on the servers of TYPEFORM S.L. until the purpose for the processing no longer applies or the consent to the processing has been revoked. You can request information about the personal data concerned. You also have the right to rectification, erasure, restriction of processing, objection and data portability. Your consent to processing can be revoked at any time with effect for the future. To do so, please send us an e-mail.


We also offer online courses for purchase via our website. For this purpose, we use the service elopage (elopage GmbH, Kurfürstendamm 182, 10707 Berlin, Germany). As soon as you click on one of these product buttons for courses, you will leave our website and be redirected to our individual elopage sales page.

All functions on the sales page as well as all downstream sales processing are carried out via elopage. You can find elopage’s privacy policy here. We have a separate privacy policy on our elopage sales website, which you should also read.

We have concluded a corresponding contract with elopage GmbH as our order processor in accordance with Art. 28 DSGVO. The legal basis for the processing of personal data when forwarding from our website to the sales website via elopage results in this case from Art. 6 para. 1 sentence 1 lit. b).

Payment of services via website

  • Provision of payment services via Stripe Payments Europe, Ltd

The payment services for the user are provided by Stripe Payments Europe, Ltd (hereinafter referred to as „Stripe“) and are subject to the Stripe Connected Account Agreement (Stripe Connected Account Agreement), which includes the Stripe Terms of Service (summarized under the Collective term „Stripe Services Agreement“). In addition to the Company’s present terms, the customer accepts Stripe’s “Stripe Services Agreement” terms regarding payment services.

  • Provision of payment services via PayPal (Europe) S.à r.l. et Cie, S.C.A.

If the person concerned selects „PayPal“ as a payment option, data of the person concerned is automatically transmitted to PayPal. By selecting this payment option, the person concerned agrees to the transmission of personal data required for the payment process.

PayPal may pass on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data is to be processed on behalf of a third party.

The person concerned has the possibility to revoke his or her consent to PayPal’s handling of personal data at any time. Revocation does not affect personal data that must be processed, used or transmitted for the (contractual) handling of payments.

PayPal’s applicable data protection regulations can be found at

Transfer of data to third parties

Your personal data will be transferred to third parties only if we have a legal obligation to do so, if the data transfer is necessary for performance of the contract, or if you have consented to the transfer of your data. Third-party service providers and partner companies will receive your data only if and to the extent necessary for performance of the contract or with your consent. In such cases, the extent to which data are transferred will however be kept to the absolute minimum. To the extent that our service providers come into contact with your personal data, we will make sure that they too will comply with all applicable data protection laws. Please also read the data privacy policies of such third-party providers.

Data security

Data transfers are generally subject to security gaps. It is technically impossible to protect your data 100% from access by third parties. However, we strive to minimise this risk as much as possible. We therefore maintain state-of-the-art measures to guarantee data security and to protect your data from access by third parties. In addition, we use strong SSL or TLS encryption for all data transfers. However, please make sure not to provide your login data to any third parties.

Websites of third parties

We occasionally place links to websites of third parties. Although we carefully select such third parties, we make no guarantee and assume no liability for the correctness or completeness of content or data security of any third-party websites. Nor does this Data Privacy Policy apply to linked third-party websites. We assume no responsibility for data privacy policies or content of any other websites.

Changes to this Data Privacy Policy

We may need to make changes to this Data Privacy Policy, for example if we add new functions or services to the app. We will however notify you of any changes and ask that you read and accept such changes before they are implemented by us.

Your rights: information/revocation/erasure and data controller

You may at any time and at no cost demand information about your personal data that is processed by us, correction of any errors in your personal data, termination of processing of your personal data, or erasure of your personal data – subject to mandatory legal provisions or obligations to the contrary. To exercise these rights, simply contact us at any time by letter or email at:

Keleya Digital-Health Solutions GmbH

Max-Beer-Straße 25,

10119 Berlin-Germany


Managing director: Victoria Engelhardt, Julia Neumann

Recorded in the Commercial Register at the Local Court of Berlin under number HRB 213685

VAT ID: DE304513705