It was a bold step. After a successful career in the venture capital sector, Victoria Engelhardt stepped into the entrepreneurial world with a solid idea in mind: to offer support to women for the duration of their pregnancies. From there, keleya was born.
Engelhardt's desire to ensure that pregnant women can easily find the help they need at any time grew after the experience of a close friend of hers. It was clear that for many women, pregnancy can be a time of insecurity and loneliness. Every pregnancy is different, which is why keleya focuses on individual circumstances in order to deliver personalised content.
While her experience in the venture capital sector proved valuable in setting up her own business, Engelhardt took a cautious approach, staying determined to build something with genuine social value. "The social aspect is the reason why the people in my team chose us over another company that might have made a better offer," she explains.
Besides a determined team, a strong network has been key to keleya's growth. "We're building a product with a huge vision and an ecosystem that is gigantic," says Engelhardt. The fact that no two pregnancies are the same is something she was keen to address with the app: workouts and nutritional advice are adapted to the specific needs of pregnant women throughout their individual journeys.
In an effort to cooperate with key partners, Engelhardt exchanged experience with the German Midwives Association, building an ecosystem that supports women beyond the app itself.
What began as a friend's personal experience turned into a broader mission to support pregnant women more widely – and keleya has since become a trusted ally to women throughout their pregnancies.
Quelle: Erschienen im App Store Preview im Oktober 2020.
