Femtechs keleya and Kinderheldin, both digital platforms that provide support for pregnant women and mothers, are merging to operate under the brand name keleya.
Over the course of 2024, the two brands will bundle their products and develop new software, such as an AI-based 24/7 midwife support service.
Founded in 2017, FemTech keleya is a knowledge platform curated by women’s health experts. The app for pregnant women focuses on topics ranging from hypnobirthing to attachment parenting whilst the one for mothers covers everything from baby sleep and postnatal recovery to managing stress and mental load.
Kinderheldin, also launched in 2017, offers online courses for pregnancy and babycare as well as one-to-one digital midwife consultations. Together, keleya and Kinderheldin bring partnerships with a total of 65 health insurance companies, covering around 65 per cent of all insured persons in Germany. More than 15 percent of all pregnant women in Germany already use the two companies’ products.
Julia Neumann: „At keleya, we believe in empowerment through knowledge and the provision of knowledge through technology. Joining forces with Kinderheldin will help us to further strengthen our digital offering, breaking down barriers and making it accessible anytime, anywhere.“
Source: Lucy Adams, tech.eu
